Cultural Awareness& Social Styles

According to the World Economic Forum, technical skills alone are not enough for success in the Fourth Industrial Revolution. They must be integrated with a series of soft skills, otherwise professionals and companies risk failing to keep up with the socio-economic changes currently affecting the world.

These skills include:

  • emotional intelligence,
  • an ability to work with others,
  • people management,
  • negotiation skills.

In other words. knowing how to interact with others: a challenge that becomes even more complex in a global economic context with people from different cultures meeting and collaborating every day. While these abilities may be to some extent innate, they can always be improved and strengthened.

There are two possible approaches to this task:

  1. Improving Interpersonal Effectiveness, i.e. the ability to interact with others and gain their support, respect and trust. This is the purpose of the Social Styles model.
  2. Developing Cultural Awareness, i.e.  an understanding of cultural differences and their impact on communication (in fact we speak of Intercultural Communication) and on the so-called international Business Etiquette.

All the services

  • Cultural awareness
    Collins Dictionary defines Cultural Awareness as an understanding of the differences between oneself and people from other countries or other backgrounds, especially differences in attitudes...
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  • Social Styles & Versatility
    Linklab is an authorized distributor in Italy of training programmes in the SOCIAL STYLES Model Developed by TRACOM Group, the SOCIAL STYLES Model draws on...
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    Wärtsilä Italia S.p.A.
    The 3 hours of the Intercultural Communication seminar provided detailed advice on how to conduct negotiations with international clients - and particularly on how to avoid misunderstandings.
    Prior knowledge of customs, culture and body language are essential to business success. Linklab’s Intercultural Communication courses provide the key to open this mysterious and intriguing door.
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    Distribution Internationale de Vins Italiens Srl
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    Culture Change Advisor e Partner Netwon S.p.A.
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