Collins Dictionary defines Cultural Awareness as an understanding of the differences between oneself and people from other countries or other backgrounds, especially differences in attitudes and values.

In common with many other skills, Cultural Awareness can be developed and strengthened. This can be through experience – learning from one’s mistakes – or, if mistakes are unacceptable, through study to build awareness. Few companies can afford to manage relations with foreign suppliers and customers by trial and error.

This is why Linklab has, for several years, been providing consultancy services to large companies seeking specific training to enhance employee cultural awareness. Knowing the mechanisms of communication in one’s own and other cultures, and discovering other people’s values and taboos, guarantees effective communication at all levels, within organisations and externally.

Let’s face it … a knowledge of English helps, but it’s not enough: you need to understand how differences in the way you act, think and look at things can influence interaction with others.

Linklab provides companies and professionals with ad-hoc courses designed for specific intercultural needs.