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Multilingual Copywriting
Multilingual copywriting is the best option when a marketing message needs to be presented in different languages and cultures.
The starting point here is not a text but a brief that is valid for all the required languages and is subsequently developed according to the various cultural and linguistic references.
With no intrusion of cultural issues, no obstacle to the writer’s creativity.
The ideas precede the words, charge those very words with meaning and make them more powerful and evocative.
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TranscreationTranslation… with superpowers!