Multilingual Communication

Transcreation and copywriting services for multilingual and cross-cultural marketing purposes.

Transcreation

“Transcreation” is a big word, that’s true. But we’re not the ones who invented it! 

Normally applied to advertising and marketing texts and messages, transcreation is a process that deals with a message and precise cultural context in a way that transmits a particular concept and emotional impact to a different cultural context. 

Transcreation demands creativity, a deep knowledge of the target culture, and – ça va sans dire – absolute mastery of the destination language.

It becomes vitally important in the translation of slogans or product names, often based on metaphor or word play, whose meaning would be lost if translated  literally.

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    About us
    We have always had a successful working relationship with Linklab and have benefited from their speedy responses to our requests. We often have tight schedules and rely on Linklab for prompt and valuable advice. Their skilled and efficient people always offer a professional service. We shall certainly continue to use their services.
    Cinzia Verdi
    Wärtsilä Italia S.p.A.
    The 3 hours of the Intercultural Communication seminar provided detailed advice on how to conduct negotiations with international clients - and particularly on how to avoid misunderstandings.
    Prior knowledge of customs, culture and body language are essential to business success. Linklab’s Intercultural Communication courses provide the key to open this mysterious and intriguing door.
    5 stars, highly recommended!
    Andrea W. Garwood
    Distribution Internationale de Vins Italiens Srl
    Linklab is a reliable, skilled and professional partner. The entire Linklab team has answered all our needs promptly and in a very flexible manner.
    Linklab's constant pursuit of better quality has also allowed us to raise the level of service offered to our particularly demanding Corporate customers.
    Linklab's professionalism is based on dedication to customer needs and a unique level of availability.
    Our relationship of trust and respect has grown stronger over time ... keep it up!
    Vittorio Zingales
    CEO, Altaformazione
    Courtesy, quick service, the ability to understand the context of a communication, and cross-cultural consultancy are what make Linklab a reliable global partner.
    In addition to its translation skills, we have always been impressed by the cultural profile of its project team.
    Andrea Notarnicola
    Culture Change Advisor e Partner Netwon S.p.A.
    The Linklab service is precise and accurate.
    The Project Managers are always available to listen to our requests and meet our needs, which are often quite specific.
    Valeriana Ramondo
    Associate Editor, Springer Verlag Srl
    We have been using Linklab for a considerable time and are extremely happy with their work. They take great pains to produce quotes quickly and deliver translations on time. They have worked with us for several years, successfully coping with tight deadlines and resolving problems of translation.
    Highly recommended!
    Barbara Soetje
    Executive Producer, e-motion Srl
    Linklab handles technical translations for us, particularly in Eastern European languages.
    They are always on hand to assist us in their painstaking way and always adhere to deadlines.
    We recommend them!
    Adriano Cusinato
    Sales Manager, Macon Research Srl
    We have been working with Link-lab for a number of years. They have always delivered on time and translate with great care into the common languages (English, German, etc.) and the more complex ones, such as Chinese.
    We are very impressed with their work.
    Federica di Fonzo
    Marketing & Comunicazione - Frag Srl
    We use Link-Lab for translations, mainly of product catalogues and web texts.
    They have always demonstrated professionalism, courtesy, availability and, last but not least, punctuality.
    A great team for all kinds of translation.
    Lorenzo Mattellone
    MA-wood Srl
    As an advertising agency, we have worked with Linklab for a number of years. Its diligent approach is directly related to its outstanding professionalism.
    Although our needs are often urgent, their translators have always been available to help us create precise and incisive copy, even in advertising text requiring more than mere awareness of formal correctness.
    Massimo Manzato
    Giotto Enterprise